To keep teeth healthy you need to control plaque. Plaque is a major cause of tooth decay, gum disease and tartar build-up. Proper brushing with AIM toothpaste fights plaque and helps reduce tartar build-up, whilst the fluoride in AIM fights decay.

For children six years and under, parents should supervise brushing. AIM recommends brushing with just a smear of toothpaste, and ensure children spit and rinse afterwards.